Now that revenues are increasing and many businesses are on more solid financial footing, are we taking our eye off of expense
Are there unnecessary costs and significant profit leaks within your business spending?
Answers
The focus should never be on revenues. The focus should always be on profits. Maximizing profits requires costs controls. Focusing on revenues only may lead you to incorrect conclusions. It is not uncommon that the high volume business which registers large revenues is not the most profitable business.
Balance of cost controls should be the watchword. In our recession, too many costs were squeezed just a little to tightly. So, with increasing revenues, a easement of some of those controls might be in order.
But not, as Regis said, taking your eye off the ball.
Sorry, I'm french (and probably my company did'nt spend enough on English