There seems to be a great debate going on at LinkedIn. And believe it or not, LinkedIn the company doesn't seem to be in the middle of it....yet.
The CEO of a clothing line, called Bikini Luxe is using LinkedIn to market her line of clothing. The photo's are of women in, yes you guessed it, Bikini's.
The debate is about appropriateness of using LInkedIn in this manner as much as it is about are the photo's pornographic or demeaning to women.
Needless to say, it is garnering a lot of attention (and now it's here on Proformative).
If you were a member of the C-Suite at Bikini Luxe, what would you council at these times:
- Initiation of
marketing campaign? - When the fierce debate began?
- When the debate exploded?
If you are not aware of the debate, just search on Bikini Luxe and choose "Posts" from the drop down box the the left of the text box where you enter the term.