Should we stop looking at vanity metrics and only focus on actionable metrics?
This question was asked by an attendee during the Proformative
What business metrics matter?
Answers
I'm actually a fan of vanity metrics. It helps to have sizzle to sell the company!
That being said, operationally you need to have the core metrics...cash and cash flow, pipeline and quote to cash, % utilization, revenue / employee, etc.
1
Kieth -
Sizzle is fine, as long as the road from data to cooked requires zero additional time. Otherwise what really is the ROI on that sizzle.
I've been asked more than once to have reports, spreadsheets, dashboards, you name it, for KPT's/metrics based on a whim. All those hours spent, to be looked at once and discarded....
I think vanity metrics are useful, but perhaps only as a
I do think there is an ROI that is added to the "sizzle". Namely repeat customers, new customers, new vendors even that could become strategic partners for the company.
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