I'm trying to discover what overarching data
Determining Market Trends
Answers
That is a very general question. The data you use should be dictated by the industry, geography, frequency of selling internationally, customer segment, competitors in the market.... There can be so many more factors. But I would not care about the sale of steel. The first place to start is with government statistics specific to your industry, which should be available from your local trade group.
Good luck.
The problem is that we are a service provider (coatings) inside a manufacturing industry. We are affected by everything manufacturing. As a result, I'm interested in trying to determine general market direction first, then follow with "niche industry" specific information later. The two combined are the end goal. I think I've got a handle on the "nice specific" information. It's general market direction that I want to get a feel for. Any general thoughts on assessing overall market direction would be helpful.