I am trying to help (pro bono) a local organization develop a business plan for a social media app. Other than thins like # users, cost per user acquisition, and a few others, does anyone have a list or a template for such a plan showing the basic financial and other metrics such a start up would ant to track and forecast?
Financial and marketing metrics for social media applications
Answers
I did a quick Google on "relevant metrics for social media applications" and came up with a fair number of hits. You might find your answer in those responses.
Good idea, Have searched similar but will look again
Are you trying to analyze the business of building a software company, or analyze additional values of social media interactions? If the latter, you might be interested in this presentation which looks at a lot of different ways to calculate "ROI" in social media: http://www.slideshare.net/aschottmuller/social-mediaroimeasurementand-conversiontipsseschi2012angieschottmuller
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Thanks Dana More interested in the building of the software and analyzing first traction with customers, subscribers, etc.
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