How do you/should you use social media as part of an employee retention strategy?

It is not uncommon for a company to have both a Linked-In page and a Facebook page. If your employees follow or friend these pages, you are able to send communications to them. If they Like these messages, the audience grows. The more you engage employees in the happenings of your company, the higher the retention will be. While I have not seen statistics, that is my belief.

I agree with Regis. We have been wanting to drive social media for a long time but no-one has had time to manage it. I decided to take it on and encouraged our employes to like our page and when they are activating a new phone, encourage their customers to set up their Facebook accounts and Like our page a well. I started posting in store events and the employees have been very encouraged by this and hopefully we will see it grow. We've added about 10 new Likes in less than a month. I was hoping for a little more by now, but I'm not ready to give up and I'm hoping once we get more customers following us to start promos and special offers.

I'm also not sure on the retention piece, however as Regis says the more employee engagement and buy in you have they are happier and more inclined to stick around.