Investor Relations Cutbacks - Tips For Scaling Back IR Departments (Webinar Attendee Questions)

It is difficult for me to make suggestions without knowing more about your IR activities; however, stock price may not be the appropriate measure. I would start with a review of your telephone and meeting logs compared with quarterly shareholder reports and brokerage research coverage. Perhaps it is a question about time allocation. How frequently are you meeting with the same institutional investor or brokerage research analyst? Do changes in your business dictate the frequency? As a caution, one of my previous CFO’s would say, “customers don’t like sharp right-hand turns” and I would add “neither do investors.” Ease into any changes you may want to make, provide plenty of advance notice and valid reasons for the change. Most importantly, allocate time to activities that support the goals and objectives of your IR strategy. If fewer activities would achieve the same results, there isn’t any reason to hesitate. I would be happy to discuss in real time, just mention the webinar, Analytics: The MVP on your IR Team, when you call.