What do you use as sources to gather macro/public data about your industry so that you can compare what you are doing with the bigger picture? I'm looking at this from the perspective of the
Public benchmarking statistics and metrics
Answers
Besides using the "big guys" just for a comparison, I use industry groups, the US Commerce Dept, US Census Bureau, and similar State and Local entities.
They seem to be the best bet, the data is inaccurate, but it is probably as accurate as you'll find.
Hi Len,
Many public libraries provide free online access to database resources (of articles, industry analyses or company data); some may be accessible from your computer without visit to library. Example that is more SMB oriented is D&B Million Dollar Directory but also try Hoovers and others.
Jake
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