What’s the best way B2B companies can take advantage of social media?
Answers
Using a planned approach, with limited access to the "corporate" social media outlets (best is using a PR professional), use a company blog which posts to both Twitter and LinkedIn.
Separately post additional items of interest on Twitter & LinkedIn.
Make sure you research the hash tags....
A community already exists and is discussing your company. When we enter a crowded room full of existing conversations, we begin by listening and look for opportunities to join the existing flow.
Use social media to listen. Go to blogs and forums to see what is being said about your company, product, employees, policies and the same topics for your competitors and key customers and suppliers.
Listen for a while and develop a sense of the topics and emotional content related to your market. With an understanding of how the existing community is working, then look for a way to contribute.
Contributions build trust and influence.
Adding to the comments above, I think a big factor is helping your
Concur and add another way to take advantage of social media is to set up "user group" to promote product utilization, new updates, and even damage control if product goes out with a bug. This would need to be in concert with holistic