We need to better get our hands around our website traffic. There are so many tools out there it's hard to know where to start. We have an online site whose traffic we monetize (through ads) and where we have content that we want people to see, use, and interact with. If we want to know what people are doing, when and why, what are the best tools out there to do this with?
What are the best tools for analysing website traffic?
Answers
The first place I would start is Google Analytics. It is the most data you will get, but not necessarily the most useful.
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