I run a small consulting practice that I have been self funding. Up to now, I've been doing all the
What business advice do you recommend, continue consulting or get a job?
Answers
The answer to this question will always be, it depends. For a small business, with little or no brand recognition, it is not advisable to separate Sales from the one doing the work. If you sell a product or service that can be produced/transacted by somebody else, the only differentiator is YOU. People want to do business with your Consulting business, because they are getting YOU. Delegating that responsibility is not effective.
I suggest to join some consulting firm on fee sharing basis.
It is difficult for a sales person who does not thoroughly understand your business to sell a consulting service. Most successful consulting services thrive on referrals from current or past clients and their network of service providers, bankers, lawyers, etc. If you aren't getting referrals and you want to continue consulting, you need to get a couple of good clients, deliver exceptional results while you continue your business development & networking efforts. It takes a lot of time and work so if that isn't worth it to you, I suggest that you seek full time employment in a more predictable environment.
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